Marketing, Campaigns, and Reviews in Business
This section covers campaigns sent to clients, the public presentation of your business, and the sources from which visits and bookings come.
What this section includes
- Campaigns for creating, testing, and tracking marketing campaigns.
- Audiences for the rules used to choose recipients.
- Reviews for client reviews, review invitations, and replies.
- Portfolio for reviewing the public portfolio items.
- Referral sources for managing the sources clients come from.
- UTM tracking for tagging links to the public profile and online booking pages.
- Unsubscribe from marketing emails for how clients stop marketing emails.
When to use this section
- when you want to send a campaign to a specific group of clients;
- when you want to work on reviews and the public business profile;
- when you want to track where visits and bookings come from;
- when you want to understand how marketing emails are stopped.
Important distinction
- This section covers campaigns, public content, source tracking, and attribution.
- Operational notifications and their templates are documented in Notifications.
- Billing for marketing campaigns and other platform charges is in Platform billing.