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UTM tracking

UTM parameters help you distinguish where visits to your public profile and online booking links come from. There is no separate configuration screen for them in the business app. You add them directly to the links you share.

When this is useful​

  • for ads;
  • for social networks;
  • for email campaigns;
  • when you want to compare traffic sources.

Practical approach​

  1. Copy the link to the public profile or online booking page.
  2. Add UTM parameters to the end of the URL.
  3. Use consistent values for source and medium across campaigns.
  4. Then review the results in the profile visits reports.

Example:

https://reservation.studio/bg/location/your-location-slug?utm_source=facebook&utm_medium=social

What to keep in mind​

  • The most useful approach is to keep utm_source and utm_medium consistent.
  • This makes later comparison of traffic and outcomes easier.
  • In the profile visits reports, you will see separate columns for UTM Source and UTM Medium.