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Clearer campaign analytics and notification insights

· 3 min read
Venelin Iliev
Venelin Iliev
Founder & CTO @ Reservation.Studio

Marketing campaigns and notifications — overview

Today’s update focuses on clearer visibility and tracking of marketing campaigns and sent notifications, delivering an overall better experience. You’ll see the full picture of results (delivered, opens, clicks, values) and work faster across all devices.

🧭 The essentials at a glance (business benefits)​

  • A complete campaign Overview: quickly assess performance — recipients, delivered, opened, clicks, failed, value, quantity, and period.
  • Per‑notification view with click history and channel‑based statuses — clearer traceability and better insights.
  • Test send from the campaign list — fewer errors before a real send.
  • More convenient lists and reports — faster filters, clear statuses, and helpful empty states.
  • More accurate tracking across notifications and campaigns — trustworthy reports and real KPIs.
  • Clearer promotion communication: “old price” support.
  • More stable operation and less noise in logs — focus on what matters.

🆕 What’s new​

Marketing and reports​

  • Campaign Overview: a new summary screen for a sent campaign — total recipients, delivered, opened, failed, clicks, total value, quantity, and campaign period.
    • Practical impact: instant visibility into effectiveness and ROI.
  • Notification view: a detailed screen for a single notification with channel‑aware visualization, statuses, and click history with dates and links.
    • Practical impact: quick “what happened and why” diagnostics.
  • Test send: the ability to send a test directly from the marketing campaigns list.
    • Practical impact: confident campaigns without surprises.

✅ Usability improvements​

Marketing campaigns list​

  • More convenient filters (including by channel, activity, and keywords).
  • Quick access to: audience view, sent campaigns view, value calculation and refresh, deletion with confirmation.
  • Visible statuses and clear empty states.
    • Practical impact: faster day‑to‑day work with fewer mistakes.

Reports > Notifications​

  • Display amount and quantity for each notification.
  • Time‑stamped statuses and quick access to “View”.
    • Practical impact: instant context and quicker decisions.

Translations and interface​

  • Updated Bulgarian texts for the new screens and messages.
  • Modals: smoother animations and better loading behavior.
    • Practical impact: a more natural and pleasant experience.

📈 Tracking and data accuracy​

  • More detailed tracking for notifications and campaigns: the system records deliveries, opens, clicks, and errors across channels.
    • Practical impact: a realistic view of effectiveness and more confident decisions.
  • Reduced log noise: clearer signals and faster diagnostics when needed.
    • Practical impact: more stable operation with fewer distractions.

💰 Pricing and promotions​

  • Support for an “old price” in bulk updates and promotions.
    • Practical impact: clearer communication of promotions and discounts, better value perception.

🛡️ Reliability and fixes​

  • More robust handling of delivery statuses and more accurate reporting in campaign analytics.
  • More reliable loading of summaries/overviews and proper hiding of loading indicators on error.
  • Clearer deletion confirmations and more stable list refresh after actions.

🧩 Dependency updates​

  • Several dependencies updated to newer versions for improved compatibility and security.

ℹ️ Important notes​

  • Some capabilities (such as creating/editing campaigns) require an active subscription plan.
  • Monetary values are displayed in your currency; dates use a convenient short format.

🚀 Get started today​

Start using the new overviews and filters today to clearly see the impact of your campaigns and make more confident decisions. If you have questions or feedback, reach out via the usual support channels.