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Track bookings and visits with UTM parameters in Reservation.Studio

UTM parameters are a powerful tool that allows you to track the effectiveness of your marketing campaigns and understand where your customers come from. In Reservation.Studio, you can use UTM parameters to track bookings and visits to your online profile. This gives you valuable insights into user behavior and the performance of different marketing channels.

What are UTM parameters?​

UTM parameters are special tags you add to URLs used in your campaigns. They allow you to track the source of traffic and analyze which marketing channels and campaigns lead to bookings in Reservation.Studio.

Example URL with UTM parameters:

https://reservation.studio/bg/location/your-location-slug?utm_source=facebook&utm_medium=social&utm_campaign=summer_promo

Core UTM parameters​

  1. utm_source: Identifies the traffic source (e.g., Google, Facebook, Newsletter).
  2. utm_medium: Identifies the marketing channel (e.g., cpc, social, email).
  3. utm_campaign: Identifies the specific campaign (e.g., summer_promo, black_friday).
  4. utm_term: Used to track keywords (particularly in paid ads).
  5. utm_content: Differentiates between variations of content (e.g., different ads in the same campaign).

How to use UTM parameters in Reservation.Studio​

You can generate UTM links by adding the desired parameters to the URL of your Reservation.Studio profile. Use the following format:

https://reservation.studio/bg/location/your-location-slug?utm_source=SOURCE&utm_medium=MEDIUM&utm_campaign=CAMPAIGN

Replace SOURCE, MEDIUM, and CAMPAIGN with appropriate values for your campaign.

After creating the UTM links, use them in your marketing materials—ads, social networks, email campaigns, and more. When customers click these links and make a booking or visit your profile, Reservation.Studio will track where that traffic comes from.

3. Track and analyze the data​

In Reservation.Studio, you can review reports for traffic and bookings associated with different UTM parameters. This shows you which campaigns and channels are most effective and helps you optimize your marketing efforts.

Examples of using UTM parameters​

Example 1: Track bookings from a Facebook ad​

If you’re running an ad on Facebook, you might use the following UTM link:

https://reservation.studio/bg/location/your-location-slug?utm_source=facebook&utm_medium=social&utm_campaign=summer_promo

This lets you track how many bookings come from that specific ad.

Example 2: Track visits from an email campaign​

To track visits from an email campaign, use a link like this:

https://reservation.studio/bg/location/your-location-slug?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update

This shows how many customers visited your profile after receiving your monthly newsletter.

UTM parameters are an easy and effective way to understand which marketing efforts drive real results in Reservation.Studio. By tracking bookings and profile visits with these parameters, you can improve your strategy and increase your business performance.